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Core Values

How Can We Help?

At Barron, team members passionately live into the Vision & Mission of Improving Lives™ through their behavior and professional conduct. The Five Core Values embody the highest standards of professional character expected of a Barron Team Member. The Leadership Team uses these values to inform both hiring and discharge decisions.


  • Make the well-being and safety of others a top priority
  • Always do what is in the customer’s best interest
  • Be willing to help others and show appreciation for assistance provided
  • Listen, listen, listen, and be W.I.T.Y.—ask "What’s Important To You?"


  • Embrace and live into Barron’s collaborative work environment
  • Develop trust in all relationships—be tactful yet truthful
  • Understand, confirm, and communicate expectations clearly and concisely
  • Establish an effective working relationship with all team members


  • Always do what you say you are going to do—uphold your commitments
  • Do the right thing, even when no one is watching—integrity and accountability at all times
  • Hold yourself and others to the highest ethical standards
  • Provide customers with unparalleled honesty, the cornerstone of world-class customer service


  • Exhibit a positive attitude—elevate thinking to be positive
  • Demonstrate respect through regard for others’ work, level of understanding, and personalities
  • Practice self-awareness—continually evaluate how your actions affect others
  • Humbly respond to others’ needs with promptness—be considerate


  • Practice critical thinking to deliver new creative solutions
  • Expect change, embrace change, and have a desire to facilitate change
  • Establish a plan, define actions & milestones, and benchmark continuously— set goals
  • Coach and teach others, share knowledge, and seek out mentors who challenge you to grow